Secondsense is a market intelligence engine designed to bring transparency to the luxury resale market.

I led the UX/UI direction, revamped their web experience, landing pages, and supported the efforts in redefining their brand identity.

Secondsense went from feeling like a scrappy data tool to something that matched the market it serves — the revamped experience, brand identity, and AI tool now communicate the credibility and sophistication that luxury resale buyers expect. Design is crucial because trust is at stake. In a market full of counterfeits and inflated prices, a weak or unpolished experience would cause users to dismiss the platform entirely — making even accurate data feel unreliable. The core tension was designing for confidence without oversimplification — the AI tool needed to surface complex market data while still answering the one question every buyer has: is this a good buy?